Conference

Agenda

Thursday, July 1 | Time Zone GMT+3



08:45 – 09:15 Pre-Event Virtual Networking & Live Expo
09:15 – 09:25 Opening Remarks
George Frangakis, Marketing & Advertising Consultant | Moderator, Google Marketing Conference
Ilias Sousis, Head of Domestic Market, Agencies and YouTube Greece, Bulgaria, Cyprus, Malta, Google

Session 1: Data

09:25 – 10:05
Opening keynote address
“Lessons and Failures on Digital Transformation”
Neil Hoyne, Chief Measurement Strategist, Google
10:05 – 10:10 Q&A with Neil Hoyne
10:10 – 10:45 “GA4P: Navigating the New Analytics Model”
Jill Quick, Co-Founder, The Coloring in Department
10:45 – 10:50 Q&A with Jill Quick
10:50 – 11:00 “Digital Advertising: the king is dead, long live the king!”
Dimitris Kalaitzis, Marketing Team Leader, GIM | Greek Internet Marketing
11:00 – 11:30 “The Importance of your First Party Data and What you Need to Know about Privacy to Succeed in the market”

Karolina Kraszewska, Partner Manager CEE, Google Marketing Platform & Magda Wojtowicz, Partner Account Manager, Google

11:30 – 11:35 Q&A with Karolina Kraszewska and Magda Wojtowicz
11:35 – 11:45 “The Secret Weapon of Google Ads: Creative Thinking + Google Targeting”

Nikos Xydas, Managing Director, Humble Agency & Instructor, Knowcrunch.com

11:45 – 12:10 Virtual Networking & Live Expo

Session 2: Tech

12:10 – 12:40 “Reinventing the Future with a Transformation Cloud”
Evi Karakozoglou, Technical Lead, Google Cloud EMEA
12:40 – 12:45 Q&A with Evi Karakozoglou
12:45 – 12:55
[presentation to be delivered in Greek]
“Are NFTs the next big thing for your Marketing Mix?”
Chronis Pavlidis, Digital Marketing Manager – Team Leader, Qualityweb
12:55 – 13:25 “Server-side Tagging in GTM: The Winds of Tagging are Changing”
Simo Ahava, Partner & Co-Founder, 8-bit-sheep
13:25 – 13:30 Q&A with Simo Ahava
13:30 – 13:40 “How offline conversion tracking leads to effective optimization & business growth”
Stavroula Kogka, Digital Marketing Manager, Wizard Performance Advertising Agency
13:40 – 14:00 “Drive maximum performance through automation”
Konstantinos Skliris, Client Partner Lead Greece, Google
14:00 – 14:05 Q&A with Konstantinos Skliris
14:05 – 14:35 “Attribution: Theory and Practice”
Mariia Bocheva, Automation & Attribution Specialist, Google
14:35 – 14:40 Q&A with Mariia Bocheva
14:40 – 15:15 Virtual Networking Break & Live Expo

Session 3: YouTube & Creative

15:15 – 15:45 “Personalization with a Purpose” 
Sara Rubio Fernandez, Global Account Executive for Consumer Packaged Goods, Google
15:45 – 15:50 Q&A with Sara Rubio Fernandez
15:50 – 16:15 “What’s new on YouTube”
Spyridoula Drakopoulou, Head of Finance & Agencies, Google
16:15 – 16:20 Q&A with Spyridoula Drakopoulou
16:20 – 16:55 “How To Increase Your Videos ROI Dramatically Without Needing to Spend a Cent On Ads”
Sebastian Beja, Head of Growth-Platforms, Mindvalley
16:55 – 17:00 Q&A with Sebastian Beja
17:00 – 17:45
Concluding keynote address
“Driving Profitable Growth with Google Advertising”
Nicolas Darveau-Garneau, Chief Evangelist, Google
17:45 – 17:50 Q&A with Nicolas Darveau-Garneau
17:50 – 18:00 Closing Remarks & Event Evaluation
18:00 – 18:30 Post – Event Virtual Networking & Live Expo

*The agenda is subject to changes.

Contact Us


Tickets
Greece: Filippos Kiourtsidakis, T: + 30  210 661 7777 (ext. 224), E: [email protected]
Cyprus: Demetris Sofokleous, T: +357 99148648, E: [email protected]
Sponsorships
Greece: Anna Gyparaki, T: +30 2106617777 (ext. 152), E: [email protected]
Cyprus: Irene Artaka, T: +357 97 685776, Ε: [email protected]
Content
Dannos Tsakalos, T: 210 6617777 (ext. 151), E: [email protected]

BOUSSIAS

  Kleisthenous Str. 15344, Gerakas, Athens, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com