Conference
Agenda
Thursday, July 1 | Time Zone GMT+3
| 08:45 – 09:15 | Pre-Event Virtual Networking & Live Expo |
| 09:15 – 09:25 | Opening Remarks George Frangakis, Marketing & Advertising Consultant | Moderator, Google Marketing Conference Ilias Sousis, Head of Domestic Market, Agencies and YouTube Greece, Bulgaria, Cyprus, Malta, Google |
Session 1: Data |
|
| 09:25 – 10:05 Opening keynote address |
“Lessons and Failures on Digital Transformation” Neil Hoyne, Chief Measurement Strategist, Google |
| 10:05 – 10:10 | Q&A with Neil Hoyne |
| 10:10 – 10:45 | “GA4P: Navigating the New Analytics Model” Jill Quick, Co-Founder, The Coloring in Department |
| 10:45 – 10:50 | Q&A with Jill Quick |
| 10:50 – 11:00 | “Digital Advertising: the king is dead, long live the king!” Dimitris Kalaitzis, Marketing Team Leader, GIM | Greek Internet Marketing |
| 11:00 – 11:30 | “The Importance of your First Party Data and What you Need to Know about Privacy to Succeed in the market”
Karolina Kraszewska, Partner Manager CEE, Google Marketing Platform & Magda Wojtowicz, Partner Account Manager, Google |
| 11:30 – 11:35 | Q&A with Karolina Kraszewska and Magda Wojtowicz |
| 11:35 – 11:45 | “The Secret Weapon of Google Ads: Creative Thinking + Google Targeting”
Nikos Xydas, Managing Director, Humble Agency & Instructor, Knowcrunch.com |
| 11:45 – 12:10 | Virtual Networking & Live Expo |
Session 2: Tech |
|
| 12:10 – 12:40 | “Reinventing the Future with a Transformation Cloud” Evi Karakozoglou, Technical Lead, Google Cloud EMEA |
| 12:40 – 12:45 | Q&A with Evi Karakozoglou |
| 12:45 – 12:55 [presentation to be delivered in Greek] |
“Are NFTs the next big thing for your Marketing Mix?” Chronis Pavlidis, Digital Marketing Manager – Team Leader, Qualityweb |
| 12:55 – 13:25 | “Server-side Tagging in GTM: The Winds of Tagging are Changing” Simo Ahava, Partner & Co-Founder, 8-bit-sheep |
| 13:25 – 13:30 | Q&A with Simo Ahava |
| 13:30 – 13:40 | “How offline conversion tracking leads to effective optimization & business growth” Stavroula Kogka, Digital Marketing Manager, Wizard Performance Advertising Agency |
| 13:40 – 14:00 | “Drive maximum performance through automation” Konstantinos Skliris, Client Partner Lead Greece, Google |
| 14:00 – 14:05 | Q&A with Konstantinos Skliris |
| 14:05 – 14:35 | “Attribution: Theory and Practice” Mariia Bocheva, Automation & Attribution Specialist, Google |
| 14:35 – 14:40 | Q&A with Mariia Bocheva |
| 14:40 – 15:15 | Virtual Networking Break & Live Expo |
Session 3: YouTube & Creative |
|
| 15:15 – 15:45 | “Personalization with a Purpose” Sara Rubio Fernandez, Global Account Executive for Consumer Packaged Goods, Google |
| 15:45 – 15:50 | Q&A with Sara Rubio Fernandez |
| 15:50 – 16:15 | “What’s new on YouTube” Spyridoula Drakopoulou, Head of Finance & Agencies, Google |
| 16:15 – 16:20 | Q&A with Spyridoula Drakopoulou |
| 16:20 – 16:55 | “How To Increase Your Videos ROI Dramatically Without Needing to Spend a Cent On Ads” Sebastian Beja, Head of Growth-Platforms, Mindvalley |
| 16:55 – 17:00 | Q&A with Sebastian Beja |
| 17:00 – 17:45 Concluding keynote address |
“Driving Profitable Growth with Google Advertising” Nicolas Darveau-Garneau, Chief Evangelist, Google |
| 17:45 – 17:50 | Q&A with Nicolas Darveau-Garneau |
| 17:50 – 18:00 | Closing Remarks & Event Evaluation |
| 18:00 – 18:30 | Post – Event Virtual Networking & Live Expo |
*The agenda is subject to changes.
Contact Us
Tickets
Greece: Filippos Kiourtsidakis, T: + 30 210 661 7777 (ext. 224), E: [email protected]
Cyprus: Demetris Sofokleous, T: +357 99148648, E: [email protected]
Sponsorships
Greece: Anna Gyparaki, T: +30 2106617777 (ext. 152), E: [email protected]
Cyprus: Irene Artaka, T: +357 97 685776, Ε: [email protected]
Content
Dannos Tsakalos, T: 210 6617777 (ext. 151), E: [email protected]
BOUSSIAS
Kleisthenous Str. 15344, Gerakas, Athens, Greece
+30 210 6617777
+30 210 6617778
www.boussias.com