George has worked at the junction of media, content, technology, and commerce. With insights from 100s data driven projects, he has great understanding of consumer behavior and the digital ecosystem.
He previously led ForestView (a Think Digital Group start up) from a team of 2 to a team of 45+, creating one of the first performance marketing and affiliate networks in Greece with campaigns in over 30 countries and a network of 3000 sites. He went on with his team to develop a dynamic personalization marketing solution that, whitelisted by Google and got invited to Palo Alto as a Google Star Agency. Following a role as Managing Director Advertising for Think Digital, he joined Best Price as Chief Operating & Revenue Officer to help grow the platform. Prior to his digital years he head-up DDB advertising in various countries, ran his own venture with entertainment marketing and worked for MTV. His is currently fresh from ad tech start up Exit Bee and is now consulting select clients on digital transformation and marketing.
George is a recognized conference speaker, has won several awards in innovation, marketing, and advertising, been a judge on European advertising panels, a Board Member of the Institute of Communication as well as lecturer on several educational programs. He is a music aficionado and proud father. He loves the outdoors and helps out in scuba cleanup activities with NGO Aegean Rebreathe.