Karolina Kraszewska

Karolina is working closely with strategic partners in the CEE region, helping them to grow within the Google Marketing Platform. Program Manager of Certified Trainers Community – over 60 Programmatic experts in the region. She has over 5 years of experience in Digital Marketing with deep knowledge of digital ecosystem and programmatic. Karolina has worked both on Buy-side and Sell-side and has managed many complex campaigns for global brands across different regions.

Attribution has been top-of-mind for advertisers during the last few years. And while we all agree that a Last Click model simply doesn’t deliver on the promise, why is it still the most used model? Trusting Machine Learning has been hard for many organizations, especially those without exabytes of data.

Mariia will provide an attribution refresher and then reveal how Machine Learning algorithms can help you grow your business with proven multi-touch attribution. All it takes is a willingness to take on a new technology and some traditional change management.

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Karolina Kraszewska

“Attribution: Theory and Practice”