Sara Rubio Fernandez
Sara is the Global Account Executive for Consumer Packaged Goods at Google. She is also a member of the Industry Experts Committee responsible for the development of new tools and narratives at Google related to video effectiveness and efficiency. Her focus area has been on how technology and data can enable relevant connections through personalised experiences.
Sara consults and collaborates with one of the Food and Beverages company leaders worldwide to provide technology and platform solutions to help grow their business in a dynamic consumer landscape. For over 8 years now, Sara has worked across other industries at Google including HPC, Retail, Finance and the Media Agency business across different locations such as Madrid, New York, London and Dublin.
She joined Google from the media agency industry and prior to that she worked at Cosmopolitan TV. Sara earned a Bachelor’s degree of Public Relations and Advertising from University Complutense of Madrid and a Postgraduate Programme in Digital Marketing and Interactive Advertising.
Outside of her core, Sara has been focused on mentoring Startups as part of different accelerator programmes.
“Personalization with Purpose”
We are all living in the era of the e-consumer. The rules of Marketing have evolved and now, more than ever before, making sure we are reaching the right person with the right message at the right time has become the new imperative. The digital ecosystem generated many opportunities for us to attain the holy grail of building relevant connections. We have access to more data, better technology but… let’s face it: creating personal communications can be daunting sometimes.
During this session we will explore what building personal connections imply, how to do it and when to do it (or not!). Join us for this myth-buster session about personalization@scale.